Being a successful entrepreneur requires talent, knowledge, initiative and imagination. Once we get our business up and running, though, it becomes far too easy to get caught up in its routine maintenance, and we end up tossing our initiative and imagination aside. Before long, we become bored and have the energy is sucked out of us. The consequence is not only that we hate our work, but we may also start to lose business.
In order to feel fulfilled, it’s important to be able to use the areas of our greatest strengths and passions on a regular basis. And it is important to see a return on our investment.
We all have areas of our business that need attention, but become all too time consuming and draining. They use up the quality time we need to do the things that drove us to become an entrepreneur in the first place. These regular maintenance duties can suck the zest out of our motivation when we realize how ongoing they are. Zest suckers might be the administrative work, management duties or cold calls we have to make.
In order to stay personally fresh and motivated, and to keep our business growing, it may be helpful to evaluate where our time is being spent and what changes we can make. Here are a few ideas as a guide:
§ Re-evaluate your business services or product offerings to assess which should be discarded, and which should come to the forefront.
§ Revisit your original vision identifying ways you may have gotten off track. Get realigned.
§ If you’ve grown beyond your original vision, draft a new one. No dream is beyond pursuing.
§ Revisit your personal strengths and the areas you are most passionate about. Then look at where you are using them, and what can be changed so that you are able to use them more frequently.
§ Outsource or delegate work to free you up to do what you love.
Holidays and excessive lunches out are always fun, but they don’t change the circumstances that we are trying to run from. Addressing targeted areas of our business that are no longer working, and replacing them with fresh methods, is key to staying motivated and growing.
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